- ▪ I. prospect pros‧pect 1 [ˈprɒspekt ǁ ˈprɑː-] noun1. [countable, uncountable] a possibility that something which you hope for will happen soon:prospect of
• There is little real prospect of significant economic growth.2. prospects [plural] chances of future success:prospects for
• firms offering the best prospects for increasing productivity, profitability, and expansion
• In Singapore, investors remain optimistic about prospects for the economy.3. [singular] something that is possible or is likely to happen in the future:prospect of
• The prospect of still higher unemployment as growth slows is causing great concern.4. [countable] a person, job, plan etc that has a good chance of success in the future:
• Radio is an exciting prospect: the forthcoming deregulation of the industry and an expected boom in advertising revenues is finally making the City take notice.5. [countable] MARKETING someone who is not a customer yet, but may become one in the future:
• Mercedes-Benz has kept its reputation by reminding prospects that its vehicles are `engineered like no other car in the world.'[m0] ▪ II. prospect pro‧spect 2 [prəˈspekt ǁ ˈprɑːspekt] verb [intransitive]to examine an area of land or water, in order to find gold, silver, oil etc:prospect for
• Anglo-United was prospecting for gold in the area in the early eighties.— prospector noun [countable] :
• The government has given gold prospectors access to more than a million acres of forest land.
* * *Ⅰ.prospect UK US /ˈprɒspekt/ noun► [C or U] the possibility that something might happen in the future, especially something good: there is little/no prospect of sth »
There is little prospect of the trade embargo being lifted this year.»
Is there any prospect that serious change in the administration's economic policies could emerge from this session?● prospects — Cf. prospects● in prospect — Cf. in prospect► [S] the fact that something might or will happen in the future: »
The company faces the prospect of a new competitor entering the market with a better offer.»
These sanctions raise the prospect of a damaging Pacific trade war.► [C] MARKETING a possible future customer: »
Frequently, a salesperson has only a limited amount of time for contact with customers and prospects.► [C] HR a person who might be chosen as an employee: a prospect for sth »
We will interview four more prospects for the post this afternoon.► [C] someone or something that is likely to succeed in the future: »
This product was clearly a better prospect for advertisers.Ⅱ.prospect UK US /ˈprɒspekt/ verb [I]► NATURAL RESOURCES to search for gold, oil, or other valuable substances on or under the surface of the Earth: prospect for sth »
The company will begin prospecting for diamonds in northwest Russia under a new joint venture.► to try to achieve, create, or find something: prospect for sth »
The internet promises one of the cheapest methods of prospecting for new clients.
Financial and business terms. 2012.